Service offers banks and Mobile Network Operators a flexible, cost-effective way to trial new mobile payment products.
- NFC enabled smartphone
- NFC profile provisioned to the Secure Element (SIM card)
- Wallet / User Interface (UI) application
- Live MasterCard virtual card provisioned to device for live transactions
- Product management and support suite
Brian Semkiw, CEO of Carta, stated: “Carta’s products and services are flexible and innovative, and this initiative highlights that well. The value is that Carta can deliver very quickly – from one to 1,000 – one-off NFC-enabled phones at a very low cost compared to a full commercial development project, which can cost many millions of dollars before demonstrations even see the light of day.” He added, “It’s really about giving banks and Mobile Network Operators the tools to trial this exciting new payment technology.”
Mr. Semkiw went on to note that the initiative provides clients with the opportunity, prior to implementation of a full commercial program, to gain a better understanding of “the complete end-to-end NFC mobile payment environment and the real-world user experience, allowing for a better understanding of the many variables involved in the complex NFC ecosystem.”
The NFC mobile service is also being used by Carta’s clients for demonstrating business development initiatives across multiple markets as the market interest in NFC payments continues to build.