Blueberry Launches Cashback Card in UK With Carta Worldwide

In Digital Transactional Processing, News, Prepaid by Carta Worldwide

Carta Worldwide, in conjunction with Blueberry Card Services, is pleased to announce the launch of the Cashbackcard.com prepaid MasterCard®, issued by Transact Network, in the UK.

 

This world first will offer Cashbackcard.com prepaid card holders real cash back rewards – not just points, for every pound spent using the card. Using Carta technology and processing services, Blueberry has brought an innovative card product to market that provides unmatched value for consumers.

While cash back rewards are offered on many credit cards, Cashbackcard.com enables prepaid cardholders to receive cash rewards for making day-to-day purchases using their own money, allowing customers to earn a discount when spending at over 32 million merchants worldwide that display the MasterCard Acceptance Mark. Cashbackcard.com is effectively the world’s largest loyalty programme.

Any merchants can be included in the programme, so the reward earning capability does not depend on merchants signing up for the programme or understanding complicated points systems.

In essence the Cashbackcard from Blueberry represents an alternative to cash that increases a consumer’s spending power by earning a discount on every transaction. In addition, the network effect of the cash back program allows discount rates to increase as more consumers and merchants participate in the programme.

David Hastie, Operations Director of Cashbackcard.com, said: “This is a product that people actually need in times of financial hardship, with the added incentive of cashback on everything they buy. We see the Cashbackcard.com prepaid card programme growing significantly over the next six months.”

“Carta is pleased to be associated with Cashbackcard.com. In today’s credit squeezed economy, earning cash back for everyday spend adds up to a reward for prudent financial behaviour.” Said Keith Hobbs MD of Carta worldwide.